How it all started...
Though we didn't know it at the time, a simple conversation was the seed for what would become Rooted For Good.
One evening, my husband asked what was on my bucket list. After some thought, I realized—I didn’t have one. I’d already experienced so many wonderful adventures. But when he shared his list, I felt a little envious.
A few days later, I came back with something that would be on mine: to use only natural products for our family of eight for at least three months. It wasn’t his idea of adventure, but it meant something to me—& he said, “Go for it!”
That simple challenge sparked months of research, trial & error, & DIY recipes. And that journey became the foundation of Rooted For Good—a brand built on faith, family, & a desire to live more intentionally.
What makes us different?
We’re more than a skincare brand—we’re a mission-driven, family-run business rooted in faith, transparency, & care. Each product is handcrafted with 100% natural ingredients and therapeutic-grade essential oils—no fillers, no toxins, just real, effective skincare.
What sets us apart is our commitment to simple, recognizable ingredients that work. We believe self-care shouldn’t be complicated. That’s why we create products that are easy to use, effective, &designed to fit seamlessly into even the busiest of routines.
When you support Rooted For Good, you’re not just choosing clean skincare—you’re joining a community that believes beauty & simplicity should go hand in hand.
Goodness. Truth. Real Beauty.
We believe beauty isn’t limited to one look—it shines through in every shape, size, age, skin tone, & ethnicity. Real beauty is authentic, diverse, & unrepeatable, just like you.
Our mission is to create skincare that enhances, not masks—products that support your skin’s natural radiance & help you feel confident in your own skin. Whether you’re embracing fine lines, healing from breakouts, or simply seeking a healthy glow, we’re here to walk with you on that journey.
More than anything, we hope to remind you that you are already beautiful—our products are just here to support what’s already there.
Why We Give...
Paired with a passion for natural skincare, we felt a deep conviction that our company had to do more than just sell products—we had to make a difference. We wanted to create something that supported our own well-being, but we also wanted those same products to serve others in a tangible way.
That’s why at Rooted For Good, we’re committed to people over profit. We keep our prices affordable and give 10% of every sale to causes that serve the poor in developing countries.
This part of our mission is something we take very seriously—& we’ve been deeply moved by how often our customers reach out, inspired to do even more to help those in need!
It’s a beautiful reminder that when we root our work in generosity, it grows far beyond us—everyone benefits.